Guest: Lynn Power | Interview series Episode 7 | Topic “How do you make 2021 count for the business you love?”

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Our seventh episode in the series of interview with Entrepreneurs that are building a business they love. 

Tonight’s guest is Lynn Power | Founder and Owner of Masami premium hair care brand | Recorded on 25-12-2020

A Journey from Criminal justice faculty and desire to become a FBI agent to 30 years in advertising and being the CEO of J. Walter Thompson NY Advertising company and finally to open a premium hair care brand Masami with her business partner James.

Discover Lynn Power on Social: @lynnpowered

Masami Brand Store:

Masami Brand Instagram Account: @lovemasamihair

  • 00:00:00 – Intro 
  • 00:01:21 – Lynn Power Background – Liberal Arts – Criminal Justice – Desire to join the FBI and 30 years in advertising 
  • 00:04:47 – Meeting her business partner, preparing their business and launching Masami 
  • 00:07:32 – Being a morning vs night person with kids 
  • 00:08:43 – Lynn’s passion in life 
  • 00:10:10 – Why is it important for entrepreneurs to know their passion when leading a business 
  • 00:13:42 – The right way to architect your life and team 
  • 00:16:02 – The issue with mastering all aspects of the job 
  • 00:16:39 – You need to know a little about everything, enough to be dangerous – Lynn Power 
  • 00:19:32 – The Story of Lynn’s premium hair brand Masami and how did it come to be 
  • 00:24:10 – How did the launch go in 2020 
  • 00:28:30 – Marketing strategy behind the launch 
  • 00:32:02 – Partnerships as a foundation of promoting a business 
  • 00:35:32 – How you target audience can be totally different than you planned 
  • 00:38:59 – Lynn, growing your business, how do you manager to have balance between business, family and personal care? 
  • 00:43:29 – Planning and setting goals for the business, Lynn how do you make decisions and set priorities? | The reason why many start-ups and brands are struggling. 
  • 00:45:55 – How to make Mission and Vision truly practical – No Fluff – PBEC 4 lenses for values 
  • 00:50:38 – Staying practically Intune with your vision and mission – Your manifesto and T-shirt rallying cry – Build your brand like writing a good read 
  • 00:55:13 – Planning far ahead – ideal scenario for life and business 
  • 00:57:30 – Practicality of Planning 5 months ahead in business 
  • 00:59:21 – Planning the week and foundational activities for business growth 
  • 01:03:30 – Top value driving Live streaming platforms for product businesses
  • 01:04:46 – What marketing activities should you engage into and how much should you budget for it – minimum and optimal 
  • 01:08:18 – Tips on outsourcing tasks – tight briefs – hiring students and first hires 
  • 01:15:58 – Most important part of the buyers journey and how to maximize it’s conversation 
  • 01:18:35 – Developing self-awareness through experience and reflection 
  • 01:23:38 – Importance of mental health for founders (being able to talk it through) 
  • 01:28:11 – Importance of surrounding and how to build it 
  • 01:31:05 – Advice from Lynn Power on what to do right now, to make the most of 2021 in your business

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