Alen Leit

[Interview series Episode 7] Guest: Lynn Power – Interview topic “How do you make 2021 count for the business you love?”

Episode 7 with Lynn Power
Our seventh episode in the series of interview with Entrepreneurs that are building a business they love. Tonight’s guest is Lynn Power | Founder and Owner of Masami premium hair care brand | Recorded on 25-12-2020 A Journey from Criminal justice faculty and desire to become a FBI agent to 30 years in advertising and being the CEO of J. Walter Thompson NY Advertising company and finally to open a premium hair care brand Masami with her business partner James. Discover Lynn Power on Social: @lynnpowered Masami Brand Store: www.lovemasami.com Masami Brand Instagram Account: @lovemasamihair 00:00:00 – Intro | 00:01:21 – Lynn Power Background – Liberal Arts – Criminal Justice – Desire to join the FBI and 30 years in advertising | 00:04:47 – Meeting her business partner, preparing their business and launching Masami | 00:07:32 – Being a morning vs night person with kids | 00:08:43 – Lynn’s passion in life | 00:10:10 – Why is it important for entrepreneurs to know their passion when leading a business | 00:13:42 – The right way to architect your life and team | 00:16:02 – The issue with mastering all aspects of the job | 00:16:39 – You need to know a little about everything, enough to be dangerous – Lynn Power | 00:19:32 – The Story of Lynn’s premium hair brand Masami and how did it come to be 00:24:10 – How did the launch go in 2020 | 00:28:30 – Marketing strategy behind the launch | 00:32:02 – Partnerships as a foundation of promoting a business | 00:35:32 – How you target audience can be totally different than you planned | 00:38:59 – Lynn, growing your business, how do you manager to have balance between business, family and personal care? | 00:43:29 – Planning and setting goals for the business, Lynn how do you make decisions and set priorities? | The reason why many start-ups and brands are struggling. | 00:45:55 – How to make Mission and Vision truly practical – No Fluff – PBEC 4 lenses for values | 00:50:38 – Staying practically Intune with your vision and mission – Your manifesto and T-shirt rallying cry – Build your brand like writing a good read | 00:55:13 – Planning far ahead – ideal scenario for life and business | 00:57:30 – Practicality of Planning 5 months ahead in business | 00:59:21 – Planning the week and foundational activities for business growth | 01:03:30 – Top value driving Live streaming platforms for product businesses | 01:04:46 – What marketing activities should you engage into and how much should you budget for it – minimum and optimal | 01:08:18 – Tips on outsourcing tasks – tight briefs – hiring students and first hires | 01:15:58 – Most important part of the buyers journey and how to maximize it’s conversation | 01:18:35 – Developing self-awareness through experience and reflection | 01:23:38 – Importance of mental health for founders (being able to talk it through) | 01:28:11 – Importance of surrounding and how to build it | 01:31:05 – Advice from Lynn Power on what to do right now, to make the most of 2021 in your business — Support the podcast by becoming an official Patron and join our closed Patron Facebook group: https://www.patreon.com/lifeorigamipodcast — More information about what I do you can find below: * www.alenleit.com * Facebook * Instagram * YouTube Podcast Playlist
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Alen Leit

Alen Leit

Business Development Consultant |
Strategic Business Coach
Enneagram Master | Relationship Coach

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Alen Leit
Business Development Consultant | Strategic Business Coach | Enneagram Master | Relationship Coach
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